Shiner Gold Heavy Hold Pomade, for the modern man who wants to dial his style back to James Dean, or Frank Sinatra. Shiner Gold Heavy Hold Pomade is a water based pomade, which means that it works like a much thicker version of hair gel. You apply it to slightly moist (towel dried) hair and it provides all of the structure that an outlaw hairstyle might need. Once the day is over, just wash the product out with water and your hair is back to it's virginal innocence.