So why would Adam The Barber sell a product which requires him to figure out how to spell using an umlaut? Because Adam The Barber has been a Lockhart's die hard for more than 6 years!!
     Fätte Clay is a water based clay styling product. This means that Lockhart's added Bentonite & Kaolin Clay as the base for most of the hold and styling support. This product should apply to Towel Dried hair in a way similiar to a styling lotion, goes in soft & creamy; then the clay begins to thicken and the grip starts to show. Once thickened, this product holds similar to a high hold pomade. But unlike a high hold water based pomade, this product doesn't impart the turtle shell hard texture; this product remains stiff but playable. What is the cost for this miracle of modern engineering?? A matte texture; meaning that this product provides a natural, undoctored, dry look with low-to-no shine.  Oh, and Adam has to type using a dang umlaut.