Why is Billy "The G.O.A.T."? Because Billy The G.O.A.T. is the product of a Local Arizona Small Business Partnership. Billy The G.O.A.T. isn't lab-made, it's homegrown; Billy was the result of a local affiliation between Adam The Barber and Polka Goat Farms.
     Billy The G.O.A.T. was a concept that Adam had years ago while trimming some of the greatest beards of all time. Adam hated how The Arizona Sun beats down on beard hair creating a condition which he dubbed "Homeless Beard Syndrome". "Homeless Beard Syndrome" is when your hair gets soo dry that the tips fray and spring out in all directions, making a good beard look like it's moments away from panhandling on the corner. There is nothing more frustrating than trying to rehab a victim of Homeless Beard Syndrome. Adam The Barber knew that if he ever had the opportunity to produce retail product, beard balm would be the first.
     Billy The G.O.A.T. is made using straightforward ingredients and formulated to calm and protect a beard from the dreaded Arizona Sun while also providing a pleasurable scent to the wearer. Scents include:
 
Unscented: The absence of all scent. This formulation is for the guy who already favors a specific cologne and might not want their beard balm to clash with it. Or for the gentleman who is sensitive to fragrance and just wants the conditioning properties of Beard Balm.
 
Barber Shoppe: Made to resemble the scent of talc applied to the face as the final act of a facial shave.
 
Soft Hold is made lanolin-free for those with allergy concerns. Soft Hold is designed as a leave-in conditioner for a beard. Soft Hold Balm gradually softens beard hair and gives it a smoother texture, allowing it to be combed or brushed with ease. Soft hold also adds a slight sheen to the hair giving the appearance of thickness and depth.